Research, analysis, and insights for the Google Merch Store including recommendations for improving the e-commerce site.

Outlines the research, analytics, and uncovered insights for how to improve the FloodIt! mobile game and recommendations for improving the app.

Our team was asked to analyze the data behind an unexpected drop in sales for an outdoor apparel company, Ten Peaks. We studied sales, user checkout experience, abandonment rate, and ultimately made recommendations based on our findings.